Pilot Precise v5 Pens You may think that shopping for cars and pens are very different experiences. When shopping for a car, we consider maneuverability, smooth ride, accessories, look and feel, fuel consumption and price – also things we look for in a pen. Pilot Precise V5 Pens are a test drive experience of their own. The visible ink supply and needlepoint technology ensure consistent distribution and precise lines. Our idea is to encourage test drives to demonstrate the benefits. ART DIRECTOR: J.D. Humphreys | COPYWRITER: Amanda Burgan | CREATIVE DIRECTOR: Charles Hall | AGENCY: VCU Brandcenter
	Newspaper Ads Outdoor Extended Booksigning Events Pilot Precise V5 Pens would be the choice pen and sponsor for unusually long booksignings to demonstrate its longevity (and energy of the author). At the end of the booksigning (when all 8,202 feet of writing distance is reached), the pen would be auctioned off and proceeds would go to the author's charity of choice. Back to Top
	© 2012 J.D. Humphreys | jd@jdhumphreys.com