Qwest / CenturyLink: Protect Ur Rep Qwest wanted to increase consideration for their broadband Internet service among gamers. The Protect Ur Rep contest offered Xbox LIVE gamers the chance to have their avatar cover Qwest's in-game ads. The contest was a first for Qwest and Xbox LIVE. By appealing to gamers' competitive nature and hunger for recognition, it got them to engage with the brand and actually seek out advertising. ART DIRECTOR: J.D. Humphreys | COPYWRITER: Reid Hultman | CREATIVE DIRECTOR: Glen Fellman | AGENCY: McKinney, Durham | CLIENT: CenturyLink
	Campaign Overview ProtectUrRep.com Landing Page In-Game Ads and Avatars The winner of the round had their avatar poster (that they create on ProtectUrRep.com) cover Qwest in-game ads. Back to Top
	© 2012 J.D. Humphreys | jd@jdhumphreys.com