Gold's Gym: The Gold's Gym Challenge The Gold's Gym 2011 Challenge is a 12-week contest open to Gold's Gym members where they are challenged to exceed their goals, transform themselves, and earn a chance to win $75,000. Prizes are awarded at the local and national levels. We created a program identity that leverages the current Gold's Gym look-and-feel. ART DIRECTOR: J.D. Humphreys | COPYWRITER: Sanders Hearne | CREATIVE DIRECTOR: Ellen Steinberg | AGENCY: McKinney, Durham | CLIENT: Gold's Gym
	Program Identity The iconic flag and ribbon design symbolizes victory and motivation. The distressed looks shows that perseverance isn't always pretty, but it can yield results. We also created a library of icons that illustrated key concepts of The Challenge. Brochure / Progress Journal 12 weeks is a very aggressive timeline and to further motivate participants, we used before and after photography of actual winners from 2010 to show that transformation is certainly possible. The Tips & Journal brochure helped participants stay on track, get some helpful advice and capture inspiration throughout The Challenge. Challenge Page (Site design by Gold's Gym) Back to Top
	© 2012 J.D. Humphreys | jd@jdhumphreys.com