The backpack that keeps track of you.
When we return home from a trip, we are naturally eager to share our stories and experiences with others. The idea is to create an experience that allows people to track you on your adventure as it is happening. Trek-Tracker was submitted and featured Future Lions competition at the Cannes International Advertising Festival. The campaign had to use technology that wasn't widely available five years ago. Turns out, not only did Trek-Tracker win, it preceded the influx of location-based apps on smartphones that we use frequently today.
Art Director: J.D. Humphreys
Copywriter: J.D. Humphreys