Let's Chip It! from Sherwin-Williams.
Sherwin-Williams knows that color inspiration can come from anywhere — especially online. So we concepted and developed an online tool that can turn any image online into a perfect palette pulled from more than 1,500 Sherwin-Williams paint colors. All your color palettes, called "chipcards," live on letschipit.com, so they’re handy when you’re ready to try out some paint. With one click you can share your chipcards on Facebook, Twitter and Pinterest. Sherwin-Williams introduced the revolutionary Chip It! online tool in early 2012. Since its launch, Chip It! has had over 2 million visits to the site, 750,000 chipcards created and nearly 30,000 shares to Pinterest. Chip It! was recently folded into the Sherwin-Williams ColorSnap app.