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Hello, Interactive Strategies!

Below, you'll find three writing samples as required by the application.
Please let me know if you have any questions at jd@jdhumphreys.com. 

Thanks!

Writing Sample 1

"Experts in the Field" Mini-Documentary for FEMA

FEMA needed to educate Pacific Northwest residents on the science behind flood mapping and why their insurance rates were changing. But trust doesn’t come easily—especially when it involves rising costs. Rather than relying solely on data, I took a different approach. I identified and personally reached out to one of the region’s most respected meteorologists, knowing that his credibility and deep connection with the community would make the message more impactful. I developed the strategy, collaborated with experts to craft a clear and compelling narrative, wrote the script, and oversaw the entire production—ensuring the final piece not only informed but resonated with the audience.

Writing Sample 2

"Divided, We Danced" Blog

Divided, We Danced is an illustrated and though-provoking look at the Soul artists and music of the 1960s that changed America through breaking racial barriers. The blog also examines the legacy Soul music has today to fuel protests, comfort coronavirus patients, and highlight Black excellence.

See Blog

Writing Sample 3

"From Coverage to Care" :60 Video for Centers for Medicare and Medicaid Services

How do you get people to actually use their new health insurance—not just have it, but take advantage of it to live healthier, longer lives? You show them what they’re missing. I crafted a campaign that made unexpected yet relatable analogies that turned a complicated topic into an "aha" moment. I developed the strategy, wrote the script, collaborated with animators to shape the visual storytelling, and ensured every detail of the final execution made an impact.

Thank you, Interactive Strategies!

• Want to see more work?
• Here's a bit about me
• Here's my experience 

 

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