Since 2006, McKinney has hosted and created pro-bono advertising campaigns for the Triangle Corporate Battle of the Bands which has raised funds for various causes in the Triangle. Corporate bands compete in this one-night event and all proceeds go to that year's chosen charity.

The Cast

We chose to focus on the "Glamabellum"-era (yes, we made that up) fantasy stories of the Triangle. Through various characters, events and communications, we created a story of The Battle – A Story of Love, Reverb & Glory.

 

"Ready for Battle" :30 TV Spot / Web Video

Identity

A limited budget prompted the need for in-house illustration for nearly all campaign materials. Logo was created with the penmanship of that era in mind as well as it's abstract shape resembling a cannon blast cloud. Logo was hand-drawn and enhanced with Illustrator. Our study of period typography and graphic design led us to a collection of typefaces that we used throughout the entire campaign. We intentionally used a color palette that would clash against the formality of the design.

Glamabellum Ball

We hosted a series of mini-Battle events to publicize the upcoming Battle of the Bands and to acquire more community support, awareness and donations. The Glamabellum Ball consisted of masquerade, childrens' activities and games, performances by the children dancers of North Carolina Arts in Action and live music by Bibis Ellison (fresh from auditioning for "The X-Factor"). 

Signage Art

We created an online and mobile-friendly news site and newspaper dedicated to covering The Battle and served as a resource for participants, vendors and sponsors.

Website Design

"We are sponsoring one of Durham's coolest events. The Triangle Battle of the Bands has been declared! www.trianglebattle.com"

– Adrian Brown @theDurhamite

Band Regalia

We created posters for each band based on the overall look of the campaign. Each band received their own color palette. The color palette was kept consistent for each band for their button and band flag.

Program Booklet

Trophies

The day began humid. Eventually torrential downpours dampened everything during rehearsals up until the guests arrived. Much of the preparations had to be done indoors. Ponchos and umbrellas became rock star victuals. Thankfully, no delays and a large turnout gave way to a memorable night in Battle history and for North Carolina Arts in Action.

The Battle Event

1/13

Art Director: J.D. Humphreys, Rachel Marshall

Copywriter: Brian Murray, Alex Saiz
Creative Director: Philip Marchington

ECD: Jonathan Cude

Director & Editor: Nick Adcock

Broadcast Producer: Brian Fox

Interactive Producer: Andy Ives, Jesse Wright, Ben Eckerson

Print Producer: Carolyn Petty

Studio: Wade Lewis, Emily Forsberg, Bliss Alexander-Smith, Karla Mickens, Gail Marie, Kevin Grealey

Agency: McKinney, Durham

Client: North Carolina Arts in Action