Since 2006, McKinney has hosted and created pro-bono advertising campaigns for the Triangle Corporate Battle of the Bands which has raised funds for various causes in the Triangle. Corporate bands compete in this one-night event and all proceeds go to that year's chosen charity.
We chose to focus on the "Glamabellum"-era (yes, we made that up) fantasy stories of the Triangle. Through various characters, events and communications, we created a story of The Battle – A Story of Love, Reverb & Glory.
"Ready for Battle" :30 TV Spot / Web Video
A limited budget prompted the need for in-house illustration for nearly all campaign materials. Logo was created with the penmanship of that era in mind as well as it's abstract shape resembling a cannon blast cloud. Logo was hand-drawn and enhanced with Illustrator. Our study of period typography and graphic design led us to a collection of typefaces that we used throughout the entire campaign. We intentionally used a color palette that would clash against the formality of the design.
We hosted a series of mini-Battle events to publicize the upcoming Battle of the Bands and to acquire more community support, awareness and donations. The Glamabellum Ball consisted of masquerade, childrens' activities and games, performances by the children dancers of North Carolina Arts in Action and live music by Bibis Ellison (fresh from auditioning for "The X-Factor").
We created an online and mobile-friendly news site and newspaper dedicated to covering The Battle and served as a resource for participants, vendors and sponsors.
"We are sponsoring one of Durham's coolest events. The Triangle Battle of the Bands has been declared! "
– Adrian Brown @theDurhamite
We created posters for each band based on the overall look of the campaign. Each band received their own color palette. The color palette was kept consistent for each band for their button and band flag.
The day began humid. Eventually torrential downpours dampened everything during rehearsals up until the guests arrived. Much of the preparations had to be done indoors. Ponchos and umbrellas became rock star victuals. Thankfully, no delays and a large turnout gave way to a memorable night in Battle history and for North Carolina Arts in Action.
The Battle Event
Art Director: J.D. Humphreys, Rachel Marshall
Copywriter: Brian Murray, Alex Saiz
Creative Director: Philip Marchington
ECD: Jonathan Cude
Director & Editor: Nick Adcock
Broadcast Producer: Brian Fox
Interactive Producer: Andy Ives, Jesse Wright, Ben Eckerson
Print Producer: Carolyn Petty
Studio: Wade Lewis, Emily Forsberg, Bliss Alexander-Smith, Karla Mickens, Gail Marie, Kevin Grealey
Agency: McKinney, Durham
Client: North Carolina Arts in Action