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Amplifying the WUSA9 brand in a competitive market where local news matters.

When I was just 15 years old, I had the opportunity to spend the day at WUSA9, the CBS affiliate in Washington, D.C. My enthusiasm earned me the chance to help concept stories during the Editorial Meeting. While I may have left without a paycheck that day, I left unknowing that the door to Broadcast House was kept opened. 27 years later, I returned to WUSA9 as the Creative Director, a leadership role tasked with enhancing the station's image and promoting the brand in an innovative and engaging manner. This required collaborating with various departments, including News Content, Digital, Sales, and on-air talent, to push the limits of traditional local broadcasting marketing in order to attract customers, increase viewership and ratings, and enhance brand reputation.

Challenge accepted. 💯


WUSA9 Weather Classroom

As Creative Director, one of my tasks was helping to establish WUSA9's weather school visits as an ongoing program. WUSA9's team of meteorologists, known as the "Weather Watch" team, are incredibly passionate about what they do and love to share their passion with students of any grade level. Kaitlyn McGrath of the Weather Watch Team was inspired to become a meteorologist when beloved Pittsburgh weatherman Dennis Bowman visited her third grade class. I had all the ingredients to put together the program: passionate meteorologists, interested schools, great swag to give away, and the energy and excitement of ECO9 – our hybrid news vehicle. In just one month of promoting the WUSA9 Weather Classroom visits, over 100 schools in the area reached out to request a visit by our Weather Watch team.    


The students grade the WUSA9 Weather Classroom


"How You Start Your Day Matters" Campaign

When you invite Get Up DC on WUSA9 into your home, be prepared for an extraordinary experience. Our charismatic anchors teleport from the screen and dive into the chaotic morning routines of a DMV family... well, at least this one. With their infectious energy and a touch of magic, they become real-life superheroes, offering a helping hand, essential information, and a boost to get out the door.

"Cereal" :30 TV Spot

"Healthy" :30 TV Spot

"Blustery" :30 TV Spot

"Soccer Practice" :30 TV Spot

"Sock" :15 TV Spot

Campaign Reaction Video for Social Media

Behind-the-Scenes Video for Social Media

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