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WUSA9 CBS
INFORM, INSPIRE, AND IMPACT
As the premier CBS affiliate in Washington, D.C. for over 75 years, WUSA9 stands at the forefront of delivering timely and reliable local news to our diverse audience. Shifting audience preferences and technological advancements have a profound impact on the brand. By embracing change and maintaining a steadfast dedication to journalistic integrity, WUSA9 remains the trusted source for comprehensive coverage of the issues that matter most to the vibrant communities of the nation's capital and beyond.
75th Anniversary TV Spots
In January 2024, WUSA9 marked its 75th anniversary milestone. As we honor the legacy of the past and eagerly anticipate the chapters ahead, we're celebrating throughout the year with a series of retrospectives, television spots, and campaigns, ensuring that the memories continue to resonate with our audience.
"75 Years and Counting" :30
"Challengers" :30
WUSA9's 75th Anniversary wasn't solely about our journey; it was also a celebration of the vibrant community we serve and the trailblazers dedicated to shaping the DMV into an even brighter place. Throughout the commemoration, we spotlighted a diverse array of challengers from the DMV.
"Who We Are" :30
WUSA9 News at 6 & 11
Crafting a concise marketing message that effectively highlights who we are and the value we offer our audiences presents a unique challenge. We aim to forge an emotional connection and instill trust, all while acknowledging the ever-evolving and diverse demands of each viewer.
WUSA9 Weather Classroom
As Creative Director, one of my tasks was helping to establish WUSA9's weather school visits as an ongoing program. WUSA9's team of meteorologists, known as the "Weather Watch" team, are incredibly passionate about what they do and love to share their passion with students of any grade level. I had all the ingredients to put together the program: passionate meteorologists, interested schools, curious students, great swag to give away, and the energy and excitement of ECO9 – our hybrid news vehicle. In just one month of promoting the WUSA9 Weather Classroom visits, over 100 schools in the area reached out to request a visit by our Weather Watch team. Teaming up with WUSA9 Meteorologist Makayla Lucero, I collaborated on crafting and illustrating a booklet packed with invaluable weather insights, engaging games, and activities designed to spark meaningful discussions beyond the classroom.
© 2024 J.D. Humphreys
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